eBay.com is one of the examples of successful e-commence in the World Wide Web and it also known as online auction and shopping website which operates an online person-to-person exchange in an auction format, permitting trading of personal items such as antiques, coins, and other items.
Based on the study on e-bay.com, we had discovered that many people had become millionaire just by selling item on EBay website. For instance, “the Judith Isaacson –Goldman Jewelry EBay Store Success Story”. According to Judith Isaacson, he find the global reach of the virtual world tremendously satisfying and very neat and their Customers tell them that our online presence means they can acquire goods otherwise unavailable in their small towns.
“I am in Israel, promoting and selling jewelry that is in New York, to customers around the world, without leaving the house. The process of building and handling the internet extension of our family business, and combining family, home and business brings me full circle.” says by Judith Isaacson.
The causes of the success of EBay.com are its have ability to transform many fragmented, primarily local markets into global ones at a relatively low cost to all users. Beside that, EBay appears to have growth potential by introduced new markets, such as car sales, which many thought would not be adaptable to its business model and it also meets its customer's needs better than any competing service.
Furthermore, EBay appear to bring a large number of buyers and sellers together is what has driven its growth and users can post lengthy descriptions and pictures available to a worldwide audience for price compatible. The reason of why EBay.com so successful because it allows anyone on the Internet to search not Web pages, as Yahoo or Google do, but through the physical world for objects rather than information. With the Interview of Kevin Pursglove, he says that people are like to enjoy the experience of the shopping bazaar, the hunt and looking around for merchandise. Hence, they really enjoy the competition of the bidding process as everybody likes to get a bargain and to haggle a little bit over the price.
E-commerce defined as the business process that done via computer network such as buying, selling or exchange goods, services and even information.E-commerce had been used widely around the world; it has become a current business trend that used by many organization in order to expands their market globally.
Back in the late of 1970s, E-commerce using the technology of Electronic Data Interchange (EDI) and Electronic Fund Transfer (EFT) which allow an organization to send out their source document such as purchase order, invoices etc electronically to client.
During year of 1979, online shopping were invented by a man called Michael Aldrich in UK
While in the year of 1980s E-commerce has growth and exist the credit card payment which widely accepted in online transaction, before that it only accept the payment of check; besides that Automated Teller Machine (ATM) and telephone banking services which offer by bank were also being introduced.As time goes on, airline reservations appear to be a part of E-commerce which introduce by Sabre in USA and Travicom in UK. Such services had benefits a lot of client who busy for doing business in different location.
From the year of 1990s, E-commerce comprised of Enterprise Resource Planning Systems (ERP), Data Mining and Data Warehousing.
In year of 1991, the first online information marketplaces include online consulting which was likely the American Information Exchange. As internet become more popular in year of 1994, but it took about five years in order to introduce the security protocols and Digital Subscriber Line (DSL) which allow the continuous connection.
By the end of year 2000, many European and American business companies offer their products and services through World Wide Web. Thus people began to associate the word “E-commerce” which serves the ability to purchase goods via online.
Evolving of E-commerce
1984-EDI was standardized through ASC X12. By using this, it will guarantee that companies would able to complete transactions with one and another reliably.
1990-First web browser were wrote by using a NeXT computer by Tim Berners-Lee
1992-Product offered by company through online services. This gives a chance to people to experience purchase stuff by using their computer.
1994-Arriving of Netscape which provides users a simple browser to surf the Internet and secure online transaction technology were introduced which called Secure Sockets Layer. The first online bank opened.
1995-Big two of E-commerce companies were launched which is: Amazon.com & eBay.com
1998-DSL provides faster internet connection services. This enables people to spend more time, money in online. Besides this, electronic postal stamps can be purchased and downloaded for printing from the Web
2000-United State government has extended the moratorium on Internet taxes until at least 2005
2002-eBay acquires PayPal for $1.5 million
2003-Amazon.com posts its first yearly profit
2008-United State E-commerce and Online Retail sales projected reached up to $204 billion
In this technology era, Google has been a well known website as an effective search engine and its related targeted-advertising tools. Google is expanding vastly by venturing into various business activities while generating huge profit.
Google aimed to deliver technologies to organize the world’s information and make it globally accessible and useful. Its attempt to the spreadsheet as a Web based application enable users to input and share data easily. Google spreadsheet enables sharing among 10 users concurrently. Google base, an online database service, is another project run by Google that can be used closely with Google spreadsheet. In addition, Google has expanded into other business activities namely software business, Web programs and more.
Furthermore, Google has partnered with an IT consulting firm, BearingPoint, to provide enterprise search capabilities that will identifies and enables specific content across the enterprise to be indexed, searched and displayed to authorized users.
Enterprise search offers familiar search interface for accessing strategic enterprise information to retrieve answers with a simple keyword search. An example of this would be the case of Kaiser Permanente (Kaiserpermanente.org). Kaiser utilized the use of Google Search Appliance to enable 150000 documents being indexed across the Kaiser network. Doctors and nurses will be able to use this search engine to help them reach diagnoses and specify treatments, check the side effects of new medications, and consult clinical research studies and other medical publications.
The point mentioned above shown the changes and evolved of Google which is from a search engine that slowly expanded to provides more than a normal search engine browser can do.
Sharing :
We would also like to share another updates of Google here:
On 29th May 2009, Google made history with their 90-minutes Google Wave Developer Preview session. Google Wave is ultimately going to change the entire face of the emerging Social Web, so it affects every individual and organization that relies on social networking for their information sharing and marketing. Beyond the obvious impact on the Social Web, Google Wave is also going to change aspects of every business that currently relies on communication and collaboration tools of any sort.
Not every business is profitable. This has been reflected by the case of webvan.com as it is one the example of failure on the world of e-commerce.Webvan.com was a US online grocery founded by Louis Borders at 1999 which aimed to revolutionize the grocery businessby taking orders online and delivering to customers' homes. Webvan.com grew and expanded vastly by offering good customer service via providing online representative to directly communicate with the customer. Unfortunately the company went down in year 2001 by layoff 2000 worker and this marked an end for one of the most ambitious attempts to create a viable online retailer.
One of the causes for Webvan.com’s fall is the exponential growth of the company in short period. The company has focused on short term profit rather than long term. Webvan.com has ignored the growth and market share which were important component to success in long term. It expanded the business too quickly into unfamiliar areas where they leveraged their business too liberally. This is shown by its move for expansion into 26 cities coverage market within a two to three year time. It had not attracted enough customers to justify its spending and to sustain its business operation.
In addition, Webvan.com has spent a huge amount on constructing infrastructure for expansion purpose. Webvan.com signed a $1 billion contract to build a string of high tech warehouse. By then, the company’s spending had exceeded its earning. This investment was greater then the company’s sales growth and affected the company’s financial liquidity. The management decision to purchase over one of its major competition has further worsen the liquidity problem of the company.
Finally, the company closed down in July 2001 after struggling financially for sometime.
