Corporate Blogging as a new marketing communition tools
A corporate blogging is published and used by an organization to reach its organizational goals. Hence, it’s allow people to posts and comments which is easy to reach and follow due to centralized hosting and generally structured conversation threads. Nowadays, a lot of major browsers such as Firefox, Opera, Safari and Internet Explorer 7 support RSS technology, which enables readers to easily read recent posts without actually visiting the blog and it is very useful for low-volume blogs.
There are many different types of corporate blogs, most can be categorized as either external or internal. An internal blog is generally accessed through the corporation's Intranet, is a weblog that any employee can view. The informal nature of blogs may encourage employee participation, free discussion of issues, collective intelligence, direct communication between various layers of an organization and a sense of community.
While, an external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. It also allows a window to the company culture and is often treated more informally than traditional press releases, though a corporate blog often tries to accomplish similar goals as press releases do.
In marketing terms, a corporate blogging can bring a human personality to a faceless company, which can create a connection between the corporation and the client. This can lead to deeper loyalty and richer feedback. Moreover, a corporate blog makes it easy for customers to find the latest and most accurate information about its new products and services.
Corporate blogging serves as a channel for a company and its customers to meet on common ground and to know each other more. A corporate blog allows a company to closely track the response of their customer on new product and service In addition, corporate blog conjures images of people who are passionate about their products or services and are eager to engage customers.
According to Lewis Green, “…as a way to brand myself and my business. But to be successful, my branding efforts must lead to work. Newspaper and magazine articles, as well as TV and radio guest appearances and my books have always done that. I saw no reason why blogging shouldn't be able to build my brand image, market my business philosophy and values, offer lot of free content for my readers, and lead to work. It has” he says.
Reference:
http://www.internetviz-newsletters.com/bulldog/e_article000404957.cfm
http://www.selfseo.com/story-19130.php
http://www.itbusinessedge.com/cm/community/features/guestopinions/blog/corporate-blogging-benefits-of-interactive-marketing/?cs=22957
www.streetdirectory.com/.../blogging/corporate_blogging_dos_and_donts.html
http://www.ximnet.com.my/thelab/comments_articles/comments.asp?id=15
There are many different types of corporate blogs, most can be categorized as either external or internal. An internal blog is generally accessed through the corporation's Intranet, is a weblog that any employee can view. The informal nature of blogs may encourage employee participation, free discussion of issues, collective intelligence, direct communication between various layers of an organization and a sense of community.
While, an external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. It also allows a window to the company culture and is often treated more informally than traditional press releases, though a corporate blog often tries to accomplish similar goals as press releases do.
In marketing terms, a corporate blogging can bring a human personality to a faceless company, which can create a connection between the corporation and the client. This can lead to deeper loyalty and richer feedback. Moreover, a corporate blog makes it easy for customers to find the latest and most accurate information about its new products and services.
Corporate blogging serves as a channel for a company and its customers to meet on common ground and to know each other more. A corporate blog allows a company to closely track the response of their customer on new product and service In addition, corporate blog conjures images of people who are passionate about their products or services and are eager to engage customers.
According to Lewis Green, “…as a way to brand myself and my business. But to be successful, my branding efforts must lead to work. Newspaper and magazine articles, as well as TV and radio guest appearances and my books have always done that. I saw no reason why blogging shouldn't be able to build my brand image, market my business philosophy and values, offer lot of free content for my readers, and lead to work. It has” he says.
Reference:
http://www.internetviz-newsletters.com/bulldog/e_article000404957.cfm
http://www.selfseo.com/story-19130.php
http://www.itbusinessedge.com/cm/community/features/guestopinions/blog/corporate-blogging-benefits-of-interactive-marketing/?cs=22957
www.streetdirectory.com/.../blogging/corporate_blogging_dos_and_donts.html
http://www.ximnet.com.my/thelab/comments_articles/comments.asp?id=15
1 comments:
beside marketing... coporate also use it to offer job application
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