Potential and consumer adoption strategies
Mobile payment system had become most popular payment method among Malaysian. From the wikipedia, Mobile payment is new and rapidly-adopting alternative payment method – especially in Asia and Europe. Instead of paying with cash, check or credit cards, a consumer can use a mobile phone to pay for wide range of services and digital or hard goods such as music, book, video and etc.
According to our finding, TeleMoney is the country's first mobile payment service via multi-channel access for Internet and wireless transactions and its was fully operational in the first quarter of 2002. It is a service free of banks and Telco dependence; a customer with a credit card or debit card with a cellular phone can register for this service. So, Malaysians can now enjoy a secure and convenient way to conduct mobile commerce using a GSM cellular phone.
As for the potential, mobile payment aims to foster close collaboration between banks and mobile operators to build a secure and interoperable ecosystem for mobile financial services to grow in Malaysia.
According to ABI study, it’s had examines that potential for mobile payment in four vertical markets that will drive adoption in :
As for the consumer adoption strategies, DiGi had offers Customers Openwave's Solutions to Incite Fun with Mobile Phones in year 2009. This secure provisioning provides better customer service while reducing operating and customer care costs.
In addition, the seamless initiation promotes service trials and encourages rapid consumer adoption. Beside that, Hotlink also offer the consumer by giving gift at certain level of purchasing or giving redemption of reward and give extra credit to customers which are Hotlink user.
As a conclusion, Mobile payment system has to be continues to development so that there are more advance and easy for us to use.
As a conclusion, Mobile payment system has to be continues to development so that there are more advance and easy for us to use.
Reference:
www.telemoneyworld.com/
http://en.wikipedia.org/wiki/Micropayment
http://www.zdnetasia.com/news/communications/0,39044192,39001884,00.htm
http://en.wikipedia.org/wiki/Mobile_payment
2 comments:
Just a little information to share with, Maxis allows postpaid users to send credit to Hotlink prepaid users. The sender will be billed in the coming billing cycle with a small charge of RM0.50 while the receiver will receive the credit immediately. Please see the link below for further information.
http://www.maxis.com.my/personal/service/payment/topup_hotlink.asp
I've come across this piece of information which stated that,
Nokia and Visa have teamed up to provide credit card users in Malaysia a chance to buy items using mobile phones.
Using Visa’s Wave readers, a system that deducts a payment from a credit card when an NFC (Near-Field Communication) mobile is pressed against it, the companies will test out the service in Kuala Lumpar where 200 users will try the technology but only Nokia’s 3220 supports the Visa Wave service.
Looking forward for this technology advancement.
Post a Comment